Ahmedabad · Gujarat · India
An India-based automotive aftermarket group. We run an online marketplace for car enthusiasts, build our own accessories brand, supply the trade, and are building for the electric decade ahead.
What QFASS is
From writing a product specification, to getting it made, to putting it in front of the right car owner — and standing behind it afterwards.
The Indian car accessories market is enormous and largely unbranded. Someone who wants a floor mat, a seat cover or an infotainment upgrade is usually choosing between anonymous listings, with no reliable way to know whether a part will fit their car or last a season.
We started on the retail side of that problem with Motovil — curating a catalogue and verifying fitment so the customer stops guessing. Running that storefront showed us where the real gaps are: inconsistent supply, unaccountable quality, and no brand a customer can trust twice. So we moved upstream.
How the business is put together
01 · The platform
Our e-commerce marketplace for car accessories and aftermarket parts, built for car enthusiasts. The customer identifies their vehicle first — by registration number or make and model — and the catalogue reshapes itself around that car.
Since 2018 · pan-India delivery · export · fitment in selected cities
motovil.com02 · The product
Our own line of car accessories. We decide the specification, approve the sample, and put our name on the box — so quality is something we own rather than hope for.
Q-Fume · Q-Drive · Q-Connect · Q-Care
The Q lines03 · The trade
Accessories, aftermarket parts and workshop consumables for retailers, garages and fleets who buy in volume rather than one unit at a time.
Retailers · workshops · fleets · bulk orders
Supply terms04 · What comes next
Electric-mobility work across EV conversion and EV charging stations, alongside the EV-specific accessories and fitment data the category still lacks.
In development
The EV tracksVertical 02 · Our own line
Every Q product carries a written specification, an approved reference sample and an inspection record. If quality drifts, we know which batch, which vendor and which line it came from.
Products are made through contract manufacturing partners in India working to our specification — for dust, heat, monsoon, traffic and long ownership cycles.
Fragrance & cabin air
Vent-clip diffusers, gel cans, hanging and spray fragrances, purifying bags and odour eliminators — designed around refills from day one.
Interior comfort, protection & styling
Floor and boot mats, seat covers, cushions, sunshades, body covers, door visors, guards, garnish and organisers.
In-car electronics & devices
Phone mounts and chargers, dashcams, reverse cameras and sensors, TPMS, CarPlay / Android Auto adapters, tyre inflators and lighting.
Car care & detailing
Shampoos, waxes, polishes, interior care, ceramic and graphene coatings, and the cloths, mitts and kits that go with them.
Combination packs — car-wise bundles that cover a new owner's first purchases in one box, and festive gift assortments built from the lines above.
Vertical 03 · B2B Supply
Vertical 04 · In development
An EV is not a petrol car with a different engine. When the powertrain changes, so does everything the owner touches around it — and the fitment data the aftermarket runs on does not yet exist for most EV models sold in India.
High-voltage work carries real safety and compliance obligations. We would rather take the extra time to get certification and sourcing right than ship something that becomes somebody's problem.
Converting existing internal-combustion vehicles to electric — the components, the engineering partners and the compliance route each conversion needs.
Charging infrastructure: the hardware, siting and partnerships required to put reliable charging where EV owners actually need it.
Early conversations are open with manufacturers, technology partners, and EV owners and fleets.
Our mission
To make upgrading a car in India simple and trustworthy — the right part, verified for the exact vehicle, at a price and quality the customer can rely on the second and third time too.
Our vision
To be the automotive aftermarket group India defaults to — across petrol, diesel and electric — with a house brand that earns shelf space on merit and a platform that earns repeat visits.
Company facts
Supplier, retailer, marketplace or investor — we reply to every serious enquiry.